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Saimoo, as it is popularly known in Kawagoe is a strongly carbonated, roasted sweet potato-flavored cider created with the region's specialty: Japanese sweet potato. The refreshing taste and delightful sweetness of this sweet potato cider has made it a popular item among visitors of Kawagoe, Saitama's "Little Edo".
The unique bottle design includes an illustration of 'Toki no Kane’, a famous landmark of Kawagoe and its a throwback to traditional bottles of cider that were once sold on street corners.
